Quarterly Check-In Video Series
Like so many B2B companies, Made of Air also struggled to create unique, periodic content for its social media channels. That's where the idea of the Quarterly check-in is coming from. It's a long-form video series that can be adapted into Reels, Stories, blog posts, and carousels to really get the most out of a single content piece.
It's something between a quarterly investor/board call and a public all-hands meeting. A quick and easy way to keep Made of Air's partners up to date. Apart from the original idea, I also did part of the writing and all of the shooting and editing.
Later, the series was renamed and rebooted to Climate check-in, focusing on the most important climate topics of recent months.