Made of Air — Quarterly Check-in Video Series
Made of Air needed a distinctive, recurring way to keep partners informed about its progress. I developed the Quarterly Check-in: a long-form video series combining the updates of an investor call with the accessibility of a public all-hands meeting. From the outset, the format was designed to provide material for short videos, blog posts, and social content.
Alongside developing the concept, I contributed to the scripts and handled all filming and editing. To support scriptwriting, I used a customized LLM built around our CEO’s style and tone of voice, helping reduce revisions while keeping the content authentic.
Each episode became the starting point for content across multiple channels. I used ML tools to help turn the longer videos into shorts, alongside adaptations for other formats. This approach helped us get more from each production while maintaining a consistent story. The series later evolved into Climate Check-in, broadening its focus to recent climate topics.
You can find and watch one of the first videos down below👇