Hey, glad you stopped by.
I'm Barnabas Horvath, a Berlin-based marketer with 10+ years of experience in helping tech companies build their brands and grow by turning complex products into compelling stories.
In recent years, I’ve focused mostly on B2B marketing, particularly in fintech, IT, and deep tech. At international companies including CHERRISK, Made of Air, and Companjon, I’ve combined strategic ownership with hands-on work across brand, content, and product storytelling.
I enjoy working closely with founders, technical experts, and sales teams to turn their knowledge into clear messaging and engaging content. My experience spans building teams, leading cross-functional projects, and developing thought leadership for companies and their leaders.
Selected recognition
Some of the products, stories, and pitches I have worked on have also received professional recognition.
Multiple recognitions for AI-driven insurance — Companjon, 2025
Companjon was named runner-up at the Phocuswright Europe Innovation Launch and selected for the AIFinTech100 for the second consecutive year, joining 100 companies chosen from more than 2,000 assessed. I helped develop the content and storyline behind the Phocuswright pitch and worked on the announcement and external communication around the AIFinTech100 selection, including coordinating editorial details with the organizers.
Build Better Innovation Challenge — Made of Air, 2024
Made of Air was selected as one of six winners from more than 75 applicants in a global climate-tech challenge led by Elemental Impact with Microsoft, Capgemini, and Bouygues. I worked closely with the leadership team on the extensive written application, shaping how we presented the technology, its commercial potential, and its climate impact.
PropTech Innovation Award — Made of Air, 2022
Made of Air was named 2022’s Most Promising Real Estate Start-up, coming first among 15 finalists selected from around 200 applicants across 33 countries. I supported the application and helped develop the content and narrative behind the pitch delivered by our CEO.
Multiple awards for insurance innovation — CHERRISK, 2018–2022
CHERRISK was named InsurTech of the Year, received a Special Prize at Hungary’s Website of the Year competition, and was twice recognized as Hungary’s Most Innovative Insurance Solution by Business Vision. From the company’s stealth stage until May 2022, I played a central role in shaping its product propositions, brand voice, customer-facing content, and international expansion.
Bronze Arany Penge — BOOKR Kids, 2019
Sajti Pajtik (“Cheese Buddies”) was an interactive children’s story I wrote for BOOKR Kids and Medve Sajt, a well-known Hungarian processed-cheese brand owned by Savencia Fromage & Dairy. The project received bronze at Arany Penge, one of Hungary’s leading creative-industry awards. Still, the even bigger recognition came at a book fair, where I saw children excitedly shouting “Sajti Pajtik!” when they spotted plush toys of the main character.
MasterCard Consumer Mobile Application of the Year — OTP SmartBank, 2013
OTP Bank received first place for its redesigned SmartBank mobile application. I contributed as an external UX advisor and copywriter, helping the team create a consistent experience across Android and iOS at an early stage in the adoption of mobile banking.
Journalist of the Year — Népszava, 2009
I received this recognition while reporting on the Hungarian Parliament, the far right, and demonstrations that often ended in clashes with the police. I also became one of the country’s most knowledgeable reporters on communist-era state security files and the unresolved lustration process after Hungary’s democratic transition.