Made of Air — Website Revamp
As Made of Air moved beyond stealth mode, its website needed to explain the company’s technology, products, and pilot projects more openly. The existing site offered little more than a single-page introduction.
I led the website redesign, working closely with technical leaders to develop pages that made the science accessible without sacrificing the precision needed to withstand expert scrutiny. Alongside company leadership, I also developed a coherent product-naming system that reflected the brand and extended Made of Air’s story across its offering.
The expanded site gave potential customers and partners a clearer understanding of the technology and its applications. Its content targeted relevant search terms in sustainability and the built environment, with the aim of attracting relevant visitors and generating inquiries.
The redesign increased user interaction by ~40%.
