Growing traffic from AI, higher order values, time saved, and easier international expansion: I spoke with Deann Evans, Shopify’s EMEA Managing Director, for Kosárérték about what these changes mean for merchants.

In the interview, Evans shared Shopify’s observations on AI-driven shopping and explained how merchants are using AI to support everyday business decisions. We also discussed the challenges of expanding internationally and why customers increasingly expect a consistent experience across online stores, physical shops, and emerging shopping channels.

For Kosárérték’s Hungarian readership, I wanted to connect these developments with practical questions: what is available to local merchants, what should they prepare for, and how can they compete beyond their home market?

One thread running through Evans’s answers was the importance of getting the foundations right, from product information to the systems supporting the customer experience. Why? Because merchants prepared for the Agentic Shopping era will have a significant competitive edge. The full interview explores these topics from Shopify’s perspective, with examples.