CHERRISK’s lifestyle companion app, GO, was built around a simple idea: healthier habits should be rewarding. Users earned virtual cherries for walking, running, cycling, and even distraction-free driving. They could exchange these for rewards and coupons or use them to support good causes.

The app also connected everyday habits with insurance. Encouraging safer behaviour supported CHERRISK’s wider goal of helping people reduce their risks. We could also send timely, useful messages, such as warnings about approaching storms to help home insurance customers protect their windows, or travel insurance reminders when users were at airports. Insurance coupons gave people another reason to explore CHERRISK’s products.

My team was responsible for user activation and retention, content creation, and in-app (and lifecycle) messaging. Our work brought together the app’s rewards, charitable activities, and insurance benefits, giving users reasons to return and stay engaged. By the time I left CHERRISK, GO had hundreds of thousands of users.