CHERRISK TV and Social Ads
The insurtech scale-up CHERRISK, backed by CEE's leading insurance company, UNIQA, launched a campaign for its Home and Travel products in the Hungarian and German markets. The goal of the campaign was to engage a younger audience, and show them that insurance can be simple and friendly.
As Head of Content & Communication for CHERRISK I was heavily involved in producing the videos (and orchestrating the campaign) that were aired on TV, but also used on YouTube, and social media.
The videos were produced in different lengths (10-45 seconds) and aspect ratios for a diverse set of online and offline advertising.
Short versions can be found here: