CHERRISK — TV and Social Campaign
CHERRISK, backed by UNIQA, launched a campaign for its home and travel insurance products in Hungary and Germany. We wanted to connect with a younger audience and show that insurance could be simple and friendly. The challenge was to create a shared creative approach that worked across both markets while accounting for cultural and market differences.
As Head of Content & Communications, I helped orchestrate the campaign and worked closely with our creative agency on the videos and supporting materials. We focused on ads that were surprising and engaging from the opening moments, giving people a reason to keep watching and making the ideas work across different channels and lengths.
The videos ran on TV, YouTube, and social media, with versions ranging from 10 to 45 seconds in different aspect ratios. During the shoots, we also created additional assets for social content and the website. Using the same people, colours, and props helped us carry a consistent visual story across the campaign and get more from each production.
Short versions can be found here: