Building a new kind of insurance brand required more than advertising its products. We also wanted to contribute to the broader conversation about digital services, user experience, and changing insurance customer expectations.

Much of this work was led by CHERRISK’s CEO, who represented the company in interviews and media appearances. I supported these activities by turning our product and market knowledge into narratives, presentations, interviews, and articles for industry audiences. I also represented the company myself when the subject drew directly on my experience.

At MKB Fintechlab’s Design Summit 2019, which featured speakers from brands such as Revolut, N26, and TransferWise, we presented “Design Isn’t Timeless, It’s Endless.” The talk explored why launching a well-designed product is only the beginning. Teams must measure how people actually use it, learn from their behavior, and keep improving. Even when the BBU hits the fan (“Boss Becomes a User”), or when it means letting go of an idea they initially loved.

Our central message was simple: design is evolution.