To build credibility for CHERRISK as a new insurtech brand, we developed original research around insurance topics relevant to consumers and journalists. We tailored the research to each market’s flagship product: household insurance in Germany and travel insurance in Hungary. Working with YouGov and Opinio, respectively, added independent research expertise and third-party credibility.

I helped develop the research concepts and shape the questions alongside internal stakeholders and our research partners. I then translated the findings into content for our blog, LinkedIn, and PR outreach, connecting audience insights with relevant insurance topics.

The research earned coverage in industry media, extending CHERRISK’s visibility beyond its own channels. The examples below show how we presented the findings across earned media, our website, and social content.