Backed by UNIQA, CHERRISK set out to make buying insurance as simple as booking a flight or a hotel. I joined while the company was still in stealth mode, when that ambition needed to become something people could understand and use.

At first, I was writing everything myself: UX copy for two apps and the website, in both Hungarian and English. It was a huge undertaking with plenty at stake, but it gave me the opportunity to shape how the brand spoke to its customers from the very beginning.

I also helped take the brand to market in Hungary and Germany. Later, as a member of CHERRISK’s strategic leadership team, I coordinated content and advertising for our insurance and health-tech products. As the work grew, I built a nine-person team for the two markets and began recruiting a white-label team to support Romania, the Czech Republic, and Slovakia.

Within a few years, I’d gone from writing everything alone to building a lean, high-performing team with a great atmosphere. Helping the brand grow while building a team people enjoyed being part of remains one of the things I’m proudest of.