To support CHERRISK’s launch in Germany, we used articles in German media to introduce both our home insurance and our health-tech app, GO. Each offered a different way into the brand: straightforward digital insurance on one side, and an app that let people turn everyday activities into support for good causes on the other.

As Head of Content & Communications, I worked closely with our German agency to decide which publications could genuinely reach our audience and what topics would make the products relevant to their readers. We chose Mit Vergnügen and its local editions because their focus on everyday life and local recommendations gave us a natural setting for both stories.

For home insurance, the focus was on making a seemingly complicated product feel simple and approachable. For GO, we highlighted how people could support charitable causes through their everyday routines. I helped plan and execute the campaign, connecting each product’s benefits with topics that suited the publication and its audience.