CHERRISK German PR Activities
CHERRISK, backed by Austrian insurance giant UNIQA, GTM in Germany was aided by different campaign activities. Among other things, we published a series of PR articles across German media to introduce CHERRISK's Home insurance product and health-tech app, GO.
Since CHERRISK focused on the digital aspect and the ease of use of its insurance products, we chose Mit Vergnügen, as it's an outlet that resonates with our target group.
As Head of Content & Communication, I was heavily involved with the planning and execution of the campaign.
Mit Vergügen Köln
