Ask for Help — A Campaign Against Cyberbullying
“Ask for Help” was a three-part video campaign against cyberbullying, commissioned by Hungary’s National Crime Prevention Council and produced by the award-winning international ed-tech startup BOOKR Kids. I wrote the screenplays and copy.
Each video tells the story from a different perspective: the victim, the bully, and the bystander. Together, they help children and parents recognize how bullying affects everyone involved and understand the role they can play in addressing it.
Some projects mean more than the work itself. This is one I’m still proud of: the videos have received several hundred thousand views and are widely used in Hungarian education, bringing the message to children beyond the original campaign.