Made of Air’s HexAudi pilot needed a story that could engage architects, inform sustainability experts, and give journalists a clear account of the project. The challenge was to combine compelling language with accessible scientific explanations and precise information about the material’s environmental impact.

Working closely with leadership, business developers, and life-cycle assessment experts, I helped translate the project’s technical details into materials for sales conversations, events, and digital channels. A core two-pager brought together the project story, relevant regulatory context, and sustainability calculations.

The two-pager then served as the foundation for a shorter one-pager and website content, including a case-study landing page. I used customized AI tools to help adapt the content across formats while retaining the core messages. The resulting materials gave different audiences accessible ways to understand the project and its relevance to their work.